How Custom Video Pricing Works (And Why There's No Flat Rate)
One of the most common questions I get is: “How much for a custom?”
The short answer: there’s no flat price.
The long answer: it depends on many moving parts.
The long answer: it depends on many moving parts.
Producing a custom video is not like buying a T-shirt with a fixed tag. It’s more like asking, “How much for building me a house?” — the cost depends on the size, the design, the materials, and the people involved.
What Affects the Price?
Several key factors determine the cost:
Several key factors determine the cost:
- Performers – Who is in the video? Just one, or multiple? Are they already scheduled, or do they need to be booked specifically for you?
- Plot & Requirements – What actually happens in the video? Simple concepts are easier (and cheaper) than scripts with multiple scenes, changes, or complex details.
- Script Style – A loose outline works best. Highly scripted dialogue, specific camera angles, and exact wardrobe requests take more time and coordination.
- Running Time – Longer videos obviously cost more, but length is just one piece of the puzzle.
- Editing & Post-Production – Special effects or heavy editing add hours of work.
Why “Price Per Minute” Doesn’t Work
Some producers advertise a “per-minute” rate. That may look simple, but it’s misleading.
Some producers advertise a “per-minute” rate. That may look simple, but it’s misleading.
A 15-minute video with a simple scene can be cheaper than a 3-minute video with detailed dialogue, two outfit changes, and a reset in between. Production costs are driven by complexity, not just running time.
How to Keep Your Custom Affordable
If you want your idea to stay realistic and within budget, here are some tips:
If you want your idea to stay realistic and within budget, here are some tips:
- Choose from already scheduled performers whenever possible. Bringing someone in just for one custom makes it more expensive.
- Keep your script short and practical. You’re directing actors, not writing a novel. Every extra detail adds setup time.
- Avoid heavy dialogue. If you need specific lines, keep them to a minimum. Reading from a script slows everyone down and can make a custom impossible.
- Minimize outfit/room changes. Every reset means more time — and performers are paid by the hour.
- Think studio-only. Outdoor shoots aren’t available.
Why Details Matter
When you just ask “how much for a custom?” it’s impossible to answer. A custom video is like a mini-film production. Costs can explode if the plan isn’t clear or practical.
When you just ask “how much for a custom?” it’s impossible to answer. A custom video is like a mini-film production. Costs can explode if the plan isn’t clear or practical.
The more details you provide upfront — preferably a simple script or at least a clear idea — the easier it is to:
- check feasibility,
- give you an accurate quote,
- and help you stay within budget.
Bottom Line
Custom videos are absolutely possible — but they’re not a one-price-fits-all product. Think of them as small productions where time, performers, and setup all matter.
Custom videos are absolutely possible — but they’re not a one-price-fits-all product. Think of them as small productions where time, performers, and setup all matter.
If you want a quote, bring me a clear, simple outline of your idea. The clearer the idea, the faster I can tell you if it’s doable and what it will cost.
That way, instead of “how much for a custom?”, you’re asking the right question:
“Here’s my idea — what would it cost to make it happen?”
“Here’s my idea — what would it cost to make it happen?”